You can rent a lot of titles, but its original content offerings are relatively small. Unlike Disney or WarnerMedia, which have decades’ worth of material, or Netflix-which has been aggressive in its production of original content, to say the least-Amazon Prime Video doesn’t have a massive coffer of exclusives.
But the question is, will that catalog be enough to compete with streamers with more on their shelves? It’s a huge catalog, one that it can fold into the content it already produces, like The Marvelous Mrs. (No word yet on whether this means we’re getting a show where Batman comes to goth-out your fixer-upper.) Disney has already put all of its Marvel, Star Wars, Pixar, and National Geographic offerings onto Disney+. When the deal is complete, Discovery+ and HBO Max are expected to merge into one “ blowout” streaming service. and HBO, among others) to merge it with Discovery (home of Oprah Winfrey’s OWN, Shark Week, and, well, shows about homes). Last year, AT&T spun off WarnerMedia (home of Warner Bros. To that end, the world’s massive media companies are putting their eggs into new baskets, making sure they have enough of what viewers want to see to keep them from canceling.
